Digital Communication a “Key” to Practice Growth

Good digital communication with patients is key to growing an eyecare practice, according to a recent piece featured on the website of the Review of Optometric Business.


Tommy Lim, OD, of Berryessa Optometry in San Jose, California, asserted that professionals must connect with patients on a new level, using the technology patients already use to stay connected with the world. This “is critical to the survival and growth of a practice,” Lim said. It’s all about embracing today’s digital technology and using it to communicate in a manner that is most consumer-friendly.


In addition to using digital technology to communicate with patients, Dr. Lim shared the importance of establishing a strong, positive presence on the internet to reach potential patients. Vibrant websites can immediately grasp one’s attention, and positive reviews on sites like Yelp and other feedback-driven sites allow potential patients to research your practice.


And the technology you use within your practice can also enhance digital communication with patients, as well as attract new patients. Take Optos’ optomap technology, for example. One of the many benefits practitioners find with our technology is the ability to send patients an email containing their retinal images captured during an exam. This is a “Wow” factor for the patient, and as we have shared before, it also provides them with a visual example of what you see when you examine their eyes, which can help them better understand a diagnosis, as well as what a healthy retina looks like.

reviewing retinal images from an optomap

Are you currently using digital communication to reach current and potential patients? If so, what tips do you have for effectively reaching them digitally? Share your thoughts with us in a comment below.


For more information about Optos’ ultra-widefield retinal imaging technology, as well as our retinal imaging and diagnostic instruments, please visit our website. You may contact us to speak with a representative.