Leveraging Technology for Clinical and Business Success

Bobby “Chip” Wood, OD, has built a thriving optometric practice by combining cutting-edge technology with a strategic approach to patient care and business growth. With over two decades of experience utilizing Optos technology, Dr. Wood has demonstrated how integrating advanced imaging solutions like the Monaco and Daytona devices can enhance both clinical outcomes and practice profitability.

Early Adoption of Optos Technology

Dr. Wood’s journey with Optos began in the early 2000s when he was an associate in a practice that was among the first to adopt the technology. When Dr. Wood acquired his main practice, Wood Vision Source® in San Antonio, Texas, in 2010, he inherited one of the original Optos devices. After attending The Exchange® in 2016, he upgraded to the Daytona model, gaining access to autofluorescence (af) imaging and higher pixel resolution.

Expanding Imaging Capabilities

In 2021, Dr. Wood added a Monaco to his main office, integrating OCT screening into his standard of care. He moved the Daytona to his rural Uvalde, Texas, location, ensuring advanced imaging was available across both sites. optomap imaging became a standard of care for every patient, enhancing both care quality and business efficiency. “It’s not just about improving care; it’s about building efficiencies and showcasing value, which are critical for business success,” Dr. Wood emphasizes.

Driving Efficiency and Profitability

Optos technology enhances office efficiency by reducing the need for dilation during wellness visits, maintaining steady patient flow, and improving staff productivity. The Monaco device combines optomap color rg ultra-widefield (UWF™) imaging, af, and OCT screening into a single platform, streamlining workflows and accelerating return on investment (ROI). “optomap imaging enables us to provide high-quality care while maintaining a steady patient flow. This efficiency translates to happier patients and more productive staff,” Dr. Wood notes.

Maximizing Diagnostic Opportunities

Dr. Wood frequently uncovers significant pathology with the use of optomap imaging, such as peripheral retinal holes, tears, and small hemorrhages. The technology supports effective patient education, aiding in compliance and reinforcing the value of care. “The ability to capture color fundus and autofluorescence images opened new diagnostic possibilities,” Dr. Wood says. “It also positioned our practice as a leader in technology, which resonates with patients and sets us apart from competitors.”

Patient Education and Retention

optomap UWF imaging is part of Dr. Wood’s comprehensive exam, bundled for private-pay patients or as a recommended co-pay for managed vision plans. The high-quality, affordable imaging is appreciated by parents and supports both refractive and ocular health evaluations. “We take the time to explain the imaging findings and how they support both refractive and ocular health evaluations,” Dr. Wood explains.

Technology as a Business Driver

The upfront investment in Optos technology pays dividends in efficiency, patient satisfaction, and practice growth. optomap is an income generator and a market differentiator, making it an indispensable asset to Dr. Wood’s practice. “The wow factor combined with the efficiencies and enhanced patient education makes it an outstanding asset to any practice,” Dr. Wood concludes. Read Dr. Wood's full testimonial and learn more on how you can implement optomap single-shot UWF imaging in your practice today.

As seen in Vision Source® OD Magazine