Eric White, OD
Complete Family Vision Care
California, USA

"Explaining the tests you are performing, including high-level testing like the optomap, that come with an out-of-pocket expense, need not add significant time to pre-testing. Our pretest is designed for 20-30 minutes total. The prescribing of Optos, in which the pre-tester explains what is being done, literally only takes 30 seconds. For that small amount of time and effort, you get a patient who fully understands the service you are providing--and doesn't mind paying a little extra for it. When you effectively present the clinical benefits, 90 percent of patients accept the added fee."