Dr. Roger Jordan of Gillette Optometric Clinic in Gillette, Wyoming, practices alongside four other doctors conducting nearly 900 exams, about 1200 patient visits.  This team is no stranger to high volume and the need for efficient patient flow.  One stop that all patients make is for optomap® imaging.  The business model includes the screening in the exam price for all private-pay patients and is available at low cost for all managed care patients.  According to Dr. Jordan, optomap has greatly enhanced the ability to diagnose conditions as well better the patient education experience across the board. 

optomap allows Dr. Jordan to detect retinal detachments and tears multiple times a month in addition to routinely following cases of glaucoma and macular degeneration.  Alongside these cases, there have been several unique and interesting discoveries.  Once he saw a male patient about 40 or 50 who had symmetrical scars on both sides of his retinas, as a result of doctors using forceps to assist in delivery at birth.  Another time, a female in her 20s came in for her first ever eye exam, Dr. Jordan found that a parasitic worm was curled up and dead in her eye that had been there …

Sponsored by Prevent Blindness, April is recognized as Women’s Eye Health and Safety Month.  This observance is designed to educate women about the steps they can take to help stop vision loss.

April is deemed Women’s Eye and Safety Month to educate women about taking the proper steps today, to help preserve their vision in the future.  “Healthy vision is something we often take for granted until it starts to slip away,” says Debbie Goss, president and CEO of Prevent Blindness.  “We want to encourage women to put themselves on a path toward a lifetime of healthy vision by making an appointment for a comprehensive eye exam today!”

A comprehensive eye exam should include a thorough examination of the retina, including an optomap, which is complementary to a DFE and an excellent tool for screening and for patient education. Because an optomap image can be obtained in less than ½ second, it leaves ample time for the practitioner to educate on eye health.

Recent studies have shown that more women than men suffer from age-related macular degeneration, cataracts, glaucoma and diabetic retinopathy, the four leading eye diseases in the United States. Women are also at higher risk of developing sight-threatening …

When you think about engaging with your patients do you consider digital and social media? With so many channels and apps, getting started and building a strategy around communication can be overwhelming and not just writing the content, either, but adhering to the ever-changing mediums and regulations.

 

A recent article in Optometric Management called Develop a Social Media Marketing Strategy, calls out eight essential tips for social media success:

Set a Goal Develop Cross-Channel Marketing Ensure Accuracy Consider Paid Ads Mix Up Content Protect your Reputation Work Smart Monitor your Competition

 

The digital marketing team at Optos has developed tools for our customers to utilize when getting started on their digital journey. For access to these tips and tricks, we encourage our customers to register for CustomerCentral, where these tools can be accessed. For everyone, however, Optos regularly blogs, tweets, posts, and provides content that can be utilized in your social channels. For example, on our Instagram account, we post an “Image of the Week” and also select an “Image of the Month” for all images posted to Instagram with #optomap. We also provide a variety of product images, optomap images, and logos directly on our website, and …