With so many ophthalmic devices now available to your patients, it can be difficult to get them to purchase from your practice. If you prescribe the right devices rather than simply suggesting what they need, you can use their selling points to encourage sales as add-ons for your practice.
Lenses which protect the eyes from blue light are strong selling features for patients. Most people spend at least a few hours a day in front of screens either at work or participating in leisure activities on tablets and mobile devices. Less exposure to blue light can also help stave off the formation of macular degeneration, which is another strong selling point for patients with a family history of this disease.
Even though anti-reflective coating is an additional cost, more than half of people purchasing glasses walk out with this feature. A strong selling point for this protection is not only the lack of glare from overhead lighting or sun, but also that it can lessen the magnification effect of lenses prescribed for nearsightedness. If your patient wears glasses full time, you might also mention that there will not be a glare in photographs from their lenses as well.
For patients who rely on contact lenses to correct their vision, prescribing them daily lenses is not only beneficial to their eye health; it is also beneficial to your bottom line. Explain the benefits of wearing fresh lenses everyday over using costly antibiotics to treat infection if their lenses are not properly taken care of. Prescribing and selling daily contact lenses to your patients is more beneficial to the both of you.
Remind your patients that follow-up visits are also critical for their eye health. Contact Optos to learn how our ultra-widefield retinal imaging technology can help increase your bottom line.