'Optos' and the Optos logo are trademarks of Optos plc. There are guidelines for the logo's appearance and usage, outlined here.
The Standard Logo
Whenever the master logo is not suitable for use, the white logo should be used. Examples where the white logo should be used include when the logo is shown over a dark or solid background.
Whenever both the master and white logos are not suitable for use, the mono logo should be used. The mono logo should only be used when the logo can only be produced in black, for example, in a mono press advertisement.
For Use on Light Backgrounds
The master brand logo must always contain the registered trademark symbol (®). The '®' registered trademark symbol must always be visible and readable. You may not remove or obfuscate the ® symbol in the Optos logo or sub-brands.
It is important that when the sub-brands (optomap®, V2 Vantage Dx) appear in written copy they are branded correctly:
Logo Clear Space
We recommend using the Trebuchet and Arial fonts as complementary fonts to the Optos logotype.
Trebuchet should be used as the primary typeface throughout all communications. Both regular and bold weights are available to offer flexibility across advertising and literature.
Arial should be used as the secondary typeface when the primary typeface is unavailable, for example, in electronic communications and web use. Both regular and bold weights are available.
Never Switch the Colors
Never Use a Different Font for the Logotype
Never Use the Logo on Similarly-Colored Backgrounds
Never Rearrange Elements of the Logo
Never Stray from the Color Palette
Never Stretch or Distort the Logo
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18 - July - 2013Interim Management Statement 3Q 2013
Optos plcQueensferry HouseCarnegie CampusEnterprise WayDunfermlineScotland KY11 8GRUK
+44 (0) 1383 843 300+44 (0) 1383 843 337
© 2013 Optos. All rights reserved. Optos®, optos® and optomap® are registered trademarks of Optos plc.
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